Everyday, 320 billion emails are sent worldwide, a figure that is expanding by roughly 3% on an annual basis. In a 24 hour period, the average worker in the U.S receives 120 emails, with roughly 20% of these landing in their inbox as unwanted spam. What this tells us is that the foundational email architecture has remained static over time, and is unfit for today’s privacy-centric environment. Bottom line, it’s time to address the long standing issue of unwanted, unsolicited marketing outreach and reward users for their time and attention.
EtherMail leverages the power of Web3 to enable stronger levels of user autonomy and privacy, while greatly disrupting the dynamics of email communication for the common good. The team believes in fair compensation for the invasion of the personal inbox because countless hours of user’s time and attention are being wasted as they wade through a litany of unwanted inbounds. This time spent sifting through marketing inbounds is grossly undervalued. As you read this, inboxes across the globe are overflowing with 1000s of unread emails, with little to no incentive for users to actually read them.
However, a new paradigm in Web3 email economics is on the horizon.
The EtherMail solution allows advertisers and users to collectively provide a high quality email marketing and communication experience in a mutually beneficial setting. The Web3 landscape provides fertile ground for user autonomy and personalisation, and EtherMail aims to deliver a personalized protective layer to not only filter spam but to incentivize readers. This is why EtherMail is working on the Paywall mechanism, which serves as a type of virtual toll configured by a Web3 user for their inbox. Users will have the ability to control their paywall based on a range of custom preferences.
Also included in EtherMail’s future pipeline will be the introduction of its native utility token, $EMT, an ERC-20 token based on the Ethereum network. EMT will be a first-of-its-kind incentivization mechanism designed to reward email users for their time and attention reading unsolicited emails, creating a much-needed framework for email economics. This will be the cornerstone of EtherMail’s Read-2-Earn model.
One of the other core pillars of the EtherMail solution will be Subscriptions – opt-in email aggregations in which consent is given to advertisers to target a user’s inbox in exchange for $EMT. Users can sign up to receive relevant inbound advertisements based on their scope of interests.
In the meantime, EtherMail is actively helping crypto and NFT projects maintain a direct line of communication with current asset holders, based on blockchain-synced, real-time information. Given the frequency with which holders sell their tokens and NFTs, it is increasingly difficult for projects to maintain direct contact with holders of their assets. EtherMail has developed a solution to address this systemic industry problem, which has recently been thrust into focus after MailChimp took the decision to ditch crypto and Web3 projects from its newsletter distribution service.
EtherMail is on the way to establishing a best-in-class framework for Web3 email communication with its growing roster of partners. For more information on how EtherMail can help your project maintain a direct and secure line of communication with your asset holders, visit: https://ethermail.io/daos
Join the official EtherMail Telegram channel here: https://t.me/ethermail_official and follow the latest developments on twitter: https://twitter.com/ethermail_io
