American rapper Snoop Dogg, in collaboration with MOBLAND, plans to create digital marijuana farms in the metaverse of the project.
MOBLAND intends to become a pioneer in the concept of Grow-and-Earn, providing users of the virtual world with a wide range of utilities for business buildings and land. The metaverse of the project has a mafia theme and is considered by the team as “a crypto version of the video game Mafia Wars.”
The startup was supported by Twitch co-founder Justin Kang, Terra co-founder Do Kwon, Animoca Brands and other investors.
As part of cooperation with Snoop Dogg, participants in the metaverse will have access to a limited collection of digital marijuana farms in the form of non-fungible tokens and exclusive content from the rapper’s son, an NFT collector under the nickname ChampMedici.
According to the musician, it was himn who suggested idea for a release and proposed MOBLAND as a partner.